Hashtags. You love them or you hate them but there’s no denying the benefits of utilizing hashtags in your social media strategy. When used correctly, hashtags can increase engagement and the discoverability of your content, most notably on Instagram and Twitter. These are a few rules to live by to maximize your results.
Research hashtags that are relevant to your content and specific yet discoverable. Check out what your competitors are using for industry-specific hashtags. Trending tags are constantly changing, so don’t be afraid to experiment and refresh your list often. Keep an eye on the Twitter “Trends for you” page and see if you can appropriately incorporate a trending tag into your next tweet. You can then use Twitter and Instagram Insights to compare impressions and discovery to see how your post performed.
More is not always merrier. The use of too many hashtags screams spam. Copy and pasting the same hashtags for each post can also minimize your results, as Instagram algorithms may penalize you for this tactic. Stick to a solid handful of hashtags, and you can always use the “…” trick to hide your tags from your followers’ immediate feed.
Don’t Go Too Broad
Unfortunately, it’s not wise to choose hashtags solely on their popularity. It is possible for a hashtag to be TOO POPULAR, and using it is sure to get your post buried in the bunch. For example, #travel has over 284 million tags on Instagram. Because people are tagging #travel so often, your post will be submerged in a sea of posts that may not even be travel related, in a matter of seconds. Instead, try a tag like #findyourcalifornia. This hashtag has just over 5K Instagram posts, all relating to an active California lifestyle.
Search for hashtags people will want to click and learn more about. More specific tags are more likely to show up in the explore page on Instagram and the Trending tags on Twitter.
Give these quick tips a shot and see how your analytics respond. Hashtags have the power to boost your posts when used properly. Keep it quick, relevant, and specific and watch your reach grow!