1. Post Consistently
To receive engagement, you will need to offer posts for users to interact with! Consistency is key in both frequency and quality of content.
We recommend posting 2-7 times per week per channel, depending on your brand and goals. Timing also plays a huge role in this science. It is important to know what days and times your followers are on each social channel. You can reference data like Sprout’s Best Time to Post on Social Media, but also take a closer look at your particular followers through free social insights (Instagram Insights, Facebook Insights, Twitter Analytics, etc.) Posting during peak times will increase engagement, and likely increase your follower count.
Keeping your content quality consistent is also vital in gaining engaging followers. Use only clean, clear graphics and media, and stick to your brand’s set color or style scheme. When your posts correlate, users see your profile as cohesive and legitimate, and are more likely to trust your brand. Also, post on all channels! You can repurpose posts to display differently on Facebook, Instagram, Twitter, Google Business, Pinterest, and more. Again, additional channels increase the number of ways a potential customer may come across your brand.
3. Engage with Your Audience
Don’t forget the “social” part of social media. Interacting with your audience is a simple way to create that one-on-one experience, producing a relationship with your brand.
Effective Customer Relationship Management strategy is vital to thriving social channels. Actions range from the simple liking of a comment, to leaving a clever response, or just answering a question. Be sure to respond quickly to all messages.
Seek out customers who are already interacting with your brand. If your brand has a hashtag, encourage use and frequently search that hashtag. Any post tagged with your handle or hashtag is an opportunity to comment and even repost their photo or video. The more interaction a user can have with your brand, the better!
Hashtags are an easy way to organically grow a social channel, primarily Instagram. Learn more about hashtags and how to use them on our previous blog post, The Hype on Hashtags.
5. Incorporate Cross-Channel Promotion
Make sure to display your handles on all social media. For instance, add your Instagram handle to Facebook, your website, flyers, press releases, etc. This is a subtle way of encouraging your current fans to follow you on all channels, which increases the frequency that user will see your content.